Ad Attribution Model
How should I attribute ad conversions?
Your numbers
Result
Last-touch CPA
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How this is calculated
Compare different attribution models to understand true campaign performance. First-touch, last-touch, and linear attribution give different pictures.
- CPA = total spend / total conversions
- Last-touch attributes all credit to final interaction
What to make of the number
No single model is perfect. Use data-driven attribution when available.
Frequently asked questions
Which attribution model is best?
Platform-specific data-driven models are most accurate.