Break-Even Ad Spend Calculator
What is my break-even advertising spend?
Your numbers
Result
Break-even ad spend
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How this is calculated
Calculate the maximum you can spend on advertising while still breaking even on each sale. Critical for setting ad budgets and bid limits.
- Break-even ad spend = price - COGS - fees - shipping
- Max ACoS = break-even ad spend / price x 100%
What to make of the number
Always calculate break-even before launching ads. If break-even ad spend is negative, no ad strategy will save the product.
Frequently asked questions
What if break-even ad spend is negative?
The product cannot be profitable with ads. Fix margins first.