Cart Abandonment Calculator
How much revenue am I losing at checkout?
Your numbers
Result
Abandonment rate
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How this is calculated
Cart abandonment is usually the largest single pool of recoverable revenue in a store. This calculator quantifies the loss and, more usefully, what a realistic recovery rate would be worth in a month.
- Abandonment rate = (carts created − completed orders) ÷ carts created
- Abandoned carts = carts created − completed orders
- Revenue lost = abandoned carts × average order value
- Gross profit lost = revenue lost × contribution margin %
- Gross profit recovered = abandoned carts × recovery rate × average order value × contribution margin %
What to make of the number
Ecommerce abandonment rates typically run between 65% and 80%. The main recoverable causes are shipping cost revealed late, forced account creation and a long checkout. Well-run abandoned cart email sequences commonly recover 5–15% of abandoned carts, which is usually the highest-return automation available to a store.
Frequently asked questions
What is a normal cart abandonment rate?
Usually between 65% and 80% across ecommerce. It varies by device, with mobile consistently higher than desktop, and by how early shipping costs are disclosed in the flow.
What causes most abandonment?
Unexpected costs at checkout is the consistent leader — shipping, tax or fees that appear only at the final step. Forced account creation, a long or confusing checkout, and limited payment options follow closely behind.
What recovery rate can I expect?
A well-built abandoned cart sequence typically recovers between 5% and 15% of abandoned carts. Results depend heavily on timing, with the first message sent within an hour performing best.
Is reducing abandonment better than recovering it?
Fixing the cause is better, because it applies to every visitor rather than only those you can reach. Recovery is faster to implement, so most stores should do both: fix checkout friction while running a recovery sequence.
Should I offer a discount to recover carts?
Only as a last step. Discounts train customers to abandon deliberately, and they come straight off margin. Try a reminder first, then a stronger incentive only if the reminder does not convert.