Churn Rate Calculator
What is my customer and revenue churn, and average customer lifetime?
Your numbers
Result
Customer churn
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How this is calculated
Churn decides how long you get to monetise a customer. This calculator shows customer churn, revenue churn and the resulting average lifetime so you can pressure-test your LTV assumptions.
- Customer churn = lost / start x 100
- Lifetime (months) = 1 / (churn%/100)
What to make of the number
Under 5% monthly churn is good for B2C subscription; B2B can be far lower.
Frequently asked questions
Customer or revenue churn?
Track both; revenue churn hides when big accounts leave even if headcount is flat.