Ecommerce Profit Calculator
What is my real ecommerce profit after all expenses?
Your numbers
Result
Net profit
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How this is calculated
Ecommerce profitability extends beyond product cost. This calculator accounts for platform fees, payment processing, advertising, returns, and overhead to show your true net profit.
- Total expenses = COGS + ads + platform fees + shipping + returns + overhead
- Net profit = revenue - total expenses
- Net margin = net profit / revenue x 100%
What to make of the number
Healthy ecommerce margins vary by channel. Amazon FBA typically 10-20% net; Shopify direct can reach 25-35% if brands build organic traffic.
Frequently asked questions
What is a good ecommerce profit margin?
10-20% net profit is healthy for marketplaces; 20-35% for direct-to-consumer brands with strong organic traffic.
How do returns affect profitability?
A 10% return rate on a 15% margin product can eliminate most profit. Always budget for returns based on historical data.