Amazon Keyword Bid Calculator
What should I bid on Amazon keywords?
Your numbers
Result
Max bid per click
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How this is calculated
Calculate optimal keyword bids based on target ACoS, expected conversion rate, and product margin. Maximize ROI while staying within budget.
- Profit per sale = price x margin %
- Max bid = profit per sale x target ACoS
- Safe bid = min(ACoS bid, CVR bid x 0.8)
What to make of the number
Start bids at 50% of calculated max, then adjust based on actual performance data.
Frequently asked questions
How do I find the optimal bid?
Start conservative, gather data for 2 weeks, then adjust up or down.