Email / SMS ROI Calculator (Klaviyo-style)
Is my email and SMS marketing profitable after the platform cost?
Your numbers
Result
ROI
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How this is calculated
Email and SMS have near-zero marginal cost but a platform fee. This calculator turns list size, send frequency and conversion rates into attributed revenue and ROI versus your Klaviyo (or similar) spend.
- Revenue = list x sends x open% x click% x conv% x AOV
- ROI = (revenue - cost) / cost
What to make of the number
Email often returns 30-50x; even 10x beats paid social for most stores.
Frequently asked questions
Do I count flows?
Yes, welcome and abandoned-cart flows usually outperform campaigns; include them in conversion rates.