Meta Shop (Instagram/Facebook) ROI Calculator
Is my Meta Shops store actually profitable after ad spend?
Your numbers
Result
ROAS
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How this is calculated
Meta Shops drive traffic you pay for with ads. This calculator compares revenue and ad spend against COGS and payment fees to show ROAS and true ROI on your Meta storefront.
- ROAS = revenue / ad spend
- ROI = (revenue - COGS - ad - payment) / ad spend
What to make of the number
A 2x ROAS is a common floor for profitable Meta Shops once payment and COGS are counted.
Frequently asked questions
Should I count email capture?
Yes, downstream email revenue lowers your effective CAC and lifts true ROI.