PPC Campaign Optimizer
How should I optimize my Amazon PPC campaigns?
Your numbers
Result
Campaign Health Score
—
How this is calculated
Analyze your PPC campaign metrics to identify optimization opportunities. Get actionable recommendations based on performance data.
- CTR = clicks / impressions x 100%
- CVR = sales / clicks x 100%
- Health score = weighted combination of CTR, CVR, CPC, ACoS
What to make of the number
Healthy campaigns: CTR > 0.5%, CVR > 10%, ACoS < 25%, CPC < $1.
Frequently asked questions
How do I improve CTR?
Optimize main image, titles, and price. Use negative keywords.
What CVR is good for Amazon?
10%+ is excellent, 5-10% is average, below 5% needs attention.