Return Rate Analyzer
Is my return rate healthy?
Your numbers
Result
Return rate
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How this is calculated
Analyze return rates by category and identify which products need attention. Returns can destroy profitability.
- Return rate = returns / orders x 100%
- Loss rate = refunds / (orders x AOV) x 100%
What to make of the number
Apparel: 15-30%, Electronics: 5-10%, Home goods: 5-15%. Benchmark against your category.
Frequently asked questions
What causes high returns?
inaccurate descriptions, quality issues, wrong size, expectations mismatch.