Unit Economics Calculator
Are my unit economics sustainable?
Your numbers
Result
Contribution margin per unit
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How this is calculated
Analyze per-unit economics to ensure each sale contributes positively to the business. Foundation for all scaling decisions.
- Contribution = price - COGS - fulfillment - marketing
- Adjusted contribution = contribution x (1 - return rate)
What to make of the number
Aim for contribution margin of at least 15-20% after all variable costs.
Frequently asked questions
Why adjust for returns?
Returns erase profit and add costs. Always account for expected returns.