Wholesale Profit Calculator
What is the profit margin on a wholesale purchase?
Your numbers
Result
Net profit per unit
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How this is calculated
Wholesale buying differs from retail arbitrage in scale and predictability. This calculator works out per-unit margin, annualized ROI, and cash-on-cash return for a bulk purchase with known resale values.
- Landed cost = wholesale cost + shipping per unit
- Platform fee = selling price × fee rate
- Net profit = selling price − landed cost − platform fee
- ROI = total profit ÷ total capital deployed
What to make of the number
Successful wholesalers target 30-50% gross margin to absorb unexpected costs and still achieve 15-25% net. Volume matters — small orders look profitable per unit but struggle to cover fixed overhead.
Frequently asked questions
How do I negotiate better wholesale prices?
Volume commitments, long-term relationships, and paying terms upfront are the three biggest levers. New sellers should expect 10-20% higher prices than established buyers.
Should I include shipping in landed cost?
Yes — any cost to get the product to your warehouse or customer is part of the true cost basis. Excluding shipping overstates margin by 5-15%.
What is a good monthly sell-through rate for wholesale?
60-80% within the first 90 days is healthy. Slower sell-through ties up capital and increases storage costs.