Amazon Ad Budget Allocator
How should I allocate my Amazon advertising budget?
Your numbers
Result
Daily auto campaign budget
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How this is calculated
Distribute your daily/weekly ad budget across campaigns for maximum return. Balances brand awareness, product launches, and profit campaigns.
- Daily budget per type = total daily x percentage
- Weekly budget = daily budget x 7
What to make of the number
Early stage: 30% auto, 60% manual, 10% brand. Mature: 20% auto, 50% manual, 30% brand.
Frequently asked questions
How do I choose percentages?
Auto for discovery, manual for control, brand for defense. Adjust based on goals.