Google Shopping Ads ROI Calculator
What ROAS do I need from Google Shopping to be profitable?
Your numbers
Result
ROAS
—
How this is calculated
Google Shopping converts better than search ads but costs more per click. This calculator shows the break-even ROAS against your margins and the actual ROAS you are getting from the campaign.
- Break-even ROAS = 1 / (1 - COGS% - Google fee%)
What to make of the number
Google Shopping targets typically 3-4x ROAS for well-optimized feeds.
Frequently asked questions
Does Google take a transaction fee?
Only via Merchant Center for checkout-on-Google sales, usually ~0.7%.