TikTok Ads ROI Calculator
Is my TikTok ad spend pulling profitable ROAS?
Your numbers
Result
ROAS
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How this is calculated
TikTok ads require a different break-even threshold than Amazon PPC because social traffic converts lower. This calculator sets the max CPM and CPC you can pay and still come out ahead after COGS and TikTok fees.
- ROAS = orders x AOV / ad spend
- CPM = ad spend / impressions x 1000
What to make of the number
TikTok ads typically need 2.5-3x ROAS minimum to break even after COGS and commissions.
Frequently asked questions
Why is TikTok ROAS lower than Amazon?
Social intent is discovery, not purchase — conversion rates are naturally lower.