Influencer Marketing Cost Calculator
What does an influencer really cost per acquisition, and how many sales break even?
Your numbers
Result
Cost per acquisition
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How this is calculated
Influencer fees are fixed but their payoff is variable. This calculator turns a flat fee and expected units into cost per acquisition, the break-even unit count, and cost per 1,000 followers so you can compare creators on equal footing.
- CPA = fee / expected units
- Break-even units = fee / (AOV - COGS)
What to make of the number
Compare creators by cost per 1k followers and CPA, not follower count alone.
Frequently asked questions
Flat fee or commission?
This models a flat fee; if paying commission, use the revenue-share version instead.