Pricing Strategy Calculator
What pricing strategy should I use?
Your numbers
Result
Recommended price
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How this is calculated
Compare penetration, skimming, and competitive pricing strategies. Find the optimal approach for your product and market position.
- Penetration: cost x 1.3 (low margin, high volume)
- Skimming: min(competitor high, cost x 2.5)
- Competitive: average of competitor range
What to make of the number
Start with competitive pricing, then test higher prices if conversion holds.
Frequently asked questions
When should I use skimming?
New innovative products with limited competition.