Refund Rate Calculator
What share of revenue is lost to refunds, and is my rate healthy?
Your numbers
Result
Refund rate
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How this is calculated
Refund rate tracks the portion of revenue that walks out the door. Marketplaces will suspend accounts above certain thresholds; understanding your rate helps you act before you hit them.
- Refund rate = refunds / gross revenue x 100
What to make of the number
Amazon tolerates roughly 2-5% refund/return rate; TikTok Shop is stricter at ~3%.
Frequently asked questions
Is refund rate the same as return rate?
Not exactly. Refunds include pre-shipment cancellations; returns include post-delivery disputes.