Walmart Marketplace Profit Calculator
How much do I keep per unit selling on Walmart Marketplace with WFS?
Your numbers
Result
Net profit per unit
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How this is calculated
Walmart takes a referral fee plus WFS fulfilment, storage and inbound costs. This calculator stacks them with your COGS and Walmart Connect ad spend to show the real net profit per unit before you commit inventory.
- Profit = price - COGS - (referral% + WFS + storage + inbound + ad)
- Fee % = total fees / price
What to make of the number
Aim for at least 15% net margin after all Walmart costs before scaling.
Frequently asked questions
Is WFS worth it?
WFS improves Buy Box odds but costs more than merchant fulfilment for small items. Compare both.