WooCommerce Profit Calculator
What is my true profit per order on a self-hosted WooCommerce store?
Your numbers
Result
Net profit per order
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How this is calculated
WooCommerce has no marketplace fee, but you pay payment processing, shipping, hosting and plugin overhead, plus any ad spend. This calculator nets all of it against COGS to show real per-order profit.
- Profit = price - COGS - (pay% + pay fixed) - shipping - overhead - ad
What to make of the number
Self-hosted stores keep more per sale than marketplaces but must cover traffic acquisition themselves.
Frequently asked questions
Why include overhead per order?
Plugins and hosting are fixed costs; spreading them per order shows true unit economics.